#Create a brochure professional
A print shop near you will also make sure everything prints correctly, such as your colors, foiling, and any other premium accents.įor one-stop service for professional brochures, visit PostNet ! We offer brochure design and printing services that will deliver the highest-quality outcome.A digital brochure is a compelling way to attract customers to your product or service. They can provide samples to help you understand the look and feel of each paper option, and help you decide which is right for your project. Step 3: Work with a local print shopĪ local business that offers professional printing services will be able to give expert advice on printing brochures. Your graphic designer can also help you choose the right size to fit all the content you plan to include. You can practice folding a simple piece of paper in your desired size to get a sense of how big the printed areas will be once it’s folded. However, 11” x 25.5”, 9” x 8”, and 9” x 16” are also popular.Ĭarefully consider your preferred folding style when selecting your paper. The most common brochure paper sizes are standard Letter, Legal and Tabloid. Paper size is another important consideration. Adding spot gloss or select foil accents can draw attention to specific elements of your brochure and make them stand out even more. Most brochure paper options come with a glossy coating to help your images pop. Heavy paper weights are harder to fold, which can cause the edges to crack. You don’t want the paper to be too thick, though. Upgrading to a thicker cardstock can make a simple brochure feel like a premium offering. Brochures can be printed on thin paper, but this can seem flimsy and unprofessional. First and foremost, you’ll need to decide on the paper weight. There are many paper options that can help you achieve the desired look for your brochure. They’ll take your logo, design preferences, and information to produce a polished and professional brochure.Ī well-designed brochure needs great print quality to really make a statement! Step 1: Choose the right paper A designer can provide suggestions on the right fold type for your goals and content. For the best results, work with a professional print shop for custom graphic design. Step 3: Work with a graphic designerĭesigning your first brochure can be challenging. Make sure everything is clear and readable - you don’t want it to be too busy!Īdditionally, make sure all your visuals are on brand! Design the brochure so it uses branded elements, including your business’s color scheme, fonts, imagery, and logo. Insert charts, images, callout boxes and bullet points to break it up. Remember: even though brochures have space for a lot of copy, it will not be enjoyable to read if it’s just a wall of text.
Product and service highlights (with pricing).Here are a few suggestions on what to include in your brochure: Break the sections up to ensure the flow of information makes sense. With your fold style selected, it’s time to add your content to the panels. This style leaves lots of room for photos or images. Half-fold: Half-fold brochures are made by folding a piece of paper in half, leading with the short end.Z-folds make it easier for content to span multiple panels. Instead of folding the sections inward, they are folded in opposite directions to make an accordion shape. Z-fold: Z-fold brochures are also folded into three sections.
This brochure style has lots of room for distinct sections of content, and fits easily in standard envelopes for mailing. Tri-fold: Tri-fold brochures are created by folding a piece of paper into three sections.There are three main types of brochure folds: You want to make sure each message is in the right place so that the flow of information makes sense. Even more than that, brochure folds help the reader navigate information easily. How you fold your paper will determine how you’ll lay out your content. Step 1: Determine how the brochure will be folded Your brochure’s design is important for making sure all the information is laid out in a clear, professional, and aesthetically pleasing way. Because of their larger size and strategic design, brochures offer ample space for content, including charts, photos, and longer messages.įollow these steps to create an eye-catching brochure that will effectively capture attention and educate your audience. Brochures are the ideal marketing tool when you need to communicate more than just a simple message, a single offer, or a brief announcement.
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